Think it.
Strategy, concept development, campaign planning, customer journey, creative direction and the business reason behind the work.
Designer → Creative Director → Marketing Director
I THINK IT.I MAKE IT.I MARKET IT.
I build the strategy, shape the idea, make the work, launch it, and measure what happens next. Leadership never pulled me away from creating—it gave me more context for what to create.
FULL-STACK CREATIVE
MARKETINGSTRATEGY+EXECUTION
MARKETINGSTRATEGY+EXECUTION
Motion
Creative Direction
Design
AI + Automation
GA4 + GTM
HTML/CSS
Paid Media
Make it.
Branding, design, motion, video, web, email, copy and the hands-on execution needed to turn the idea into something real.
Market it.
Paid media, CRM, SEO, analytics, conversion tracking, optimization and figuring out whether the work actually worked.
Selected work
Ideas with
some mileage.
A mix of brand systems, integrated campaigns, motion, automotive marketing and hands-on creative execution.
Brand + CampaignFeatured Case Study
Kelley & Dawson
Reviving a mascot Kelley & Dawson had stepped away from nearly 40 years earlier and rebuilding him for modern branding, campaigns, animation and sound design.
Character + MotionIntegrated Campaign
Comfort Pros
Character development, animation and campaign creative built around an ownable service-brand personality.
Brand ExpansionHospitality
Uno Más
Extending a food-truck identity into physical locations, packaging, menus, apparel and environmental graphics.
Automotive13+ Years
Mel Hambelton Ford
Thirteen-plus years of creative stewardship across identity, retail campaigns, community work and motion while monthly sales grew from fewer than 100 to a peak of 425.
New Brand Launch30+ SKUs
Filter Junkie
Identity, mascot, packaging system, QR coordination and launch collateral for a new product brand.
Technical CommunicationIndustrial + Production
Superior Air Products
Turning dense industrial products, specifications and safety information into sales tools through information design, photography, video direction, editing and motion.
Marketing isn't the handoff.
I stay with the work
all the way through.
01Insight
02Strategy
03Idea
04Build
05Launch
06Measure
07Optimize
Integrated Marketing
Campaign strategy, paid media, CRM, SEO, email, websites, promotions and local-market planning.
Creative Production
Creative direction that can still turn into Photoshop, Illustrator, After Effects, Premiere or code when needed.
Analytics + Tracking
GA4, GTM, conversion troubleshooting, attribution and translating performance into decisions.
AI + Automation
Using AI to accelerate creative, analysis, development and repetitive workflows—without outsourcing judgment.
Motion + video
Sometimes the idea
needs to move.
Animation, commercial production, editing, explainers, character work and motion graphics remain a core part of how I create.
View motion work →2D ANIMATION
COMMERCIAL
MOTION DESIGN
The through line
↓Designer.
Creative Director.
Marketing Director.
Still creating.
My career has expanded, not replaced itself. I started by learning how to make the work. Then I learned how to lead the work. Now I also own the strategy, media, measurement and business decisions around it.
That means I understand execution from both sides: what the strategy needs to accomplish, and what it actually takes to make it happen.
Have an interesting problem?
Let's make
something work.
clarissa.s.xplains@gmail.comWichita, Kansas