
Kelley & Dawson / Tempy
Reviving a character abandoned nearly forty years earlier and rebuilding him for a modern brand system, campaign, animation and sound.
Selected work
Brand systems, campaigns, characters, environments, packaging, motion and marketing built from the strategy all the way through execution.
Featured case studies ↓
Reviving a character abandoned nearly forty years earlier and rebuilding him for a modern brand system, campaign, animation and sound.

Taking an existing mascot and building the world around him—original villain creation, physical props, live action, animation and sound.

Extending an existing logo into the actual customer experience: environment, menus, merchandise, packaging and launch material.

Thirteen-plus years of creative stewardship across identity, retail campaigns, community work and motion while monthly sales grew from fewer than 100 to a peak of 425.

Name strategy to mascot to identity to a 30-plus-SKU product system and launch—built to make a utilitarian product feel like something worth becoming a fan of.

Turning dense industrial products, specifications and safety information into sales tools through information design, photography, video direction, editing and motion.
More of the work
Some work is better experienced as a collection. These sections bring together the strongest pieces by discipline without forcing every project into the same narrative format.
Curated identity and logo work across industries.
Animation, commercial production, explainers, direction, editing and motion design.
Physical brand execution, collateral, packaging, apparel and environmental work.
Websites, custom landing pages, responsive front-end work and campaign email design.
Supporting work from Big Corner Creative, Range 54, Farha's, Jorge's, Grunwald, NF Exteriors and Pruitt Services.
The through line